To survive, most companies don’t need to follow the pattern of disruptive innovators, inching into a miniscule portion of market share each quarter. Instead, they should look to what they’re already good at and amplify their skills, while keeping an eye on potential applications for the future. Blockbuster underestimated the impact Netflix would have on the market. John Deere saw the power of big data and decided to implement it in new gamechanging technology. The iPhone completely changed the world with its forward-thinking design.

Successful companies differ from those that fail by maintaining a firm vision for the future. They don’t just disrupt the market in the short term – they try to change the business landscape for good.