Selling To The Hidden Influencer Who Can Multiply Your Results
By Brent Adamson

We all love the customers who are ready to buy right away, but they're not always the best customers. In truth, it’s the holdout that can really be your perfect customer. Authors Brent Adams Matthew Dixon, Pat Spenner and Nick Toman take this idea and run with it in their book The Challenger Customer: Selling to theHidden Influencer Who Can Multiply Your Result

All four writers have been on the front lines of sales and marketing. They know how to turn a seemingly cold customer into someone who can very well lead to lasting results.

If you’re ready to shift your business into growth mode, this book is a must-read.