Does your company web site reflect its current success and position it for future growth? To be sure it does, do this:
- Focus your main message on customer needs. The only thing visitors care about is what your company can do for them. Make that clear upfront and they’ll stay and engage.
- Delete the self-praise and let your best customers speak for you with testimonials.
- Create a single call to action. Don’t just let visitors wander around. Entice them to take action by offering a low-risk, high-value item, such as a free e-book, webinar, resource list, etc., in exchange for their contact information. Now you’ve got a web site that works!
-Inc.com
