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Posts Tagged ‘social media’

A beginner’s guide to creating Facebook ads

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone ...

Tips on how to manage Google reviews

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently ...

The perfect social media match for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, ...

How to deal with complaint sites

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand's online presence . So how can you protect your company from defamatory and false reviews that show ...

Web conversion done right in 5 steps

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. ...

Best practices for SMB Facebook pages

Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, ...

5 iPad ideas for SMBs to consider

A decade ago, we could only imagine running a company on computers as thin as a wallet. But ever since Apple’s iPad emerged, employees can work on all sorts of productivity apps ...

5 mistakes businesses need to avoid online

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media ...

Facebook: 4th favorite choice for teens

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, ...

How to make social media marketing work for you

As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen ...

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